Real Estate Photography
Digital photography remains the industry standard for visual property marketing. Online and offline buyers alike expect detailed photos of a property’s interior and exterior, though quality expectations vary with the market.
Though real estate agents can now leverage smartphones to create 2D galleries themselves, the results can be inconsistent and DIY does not impress prospective sellers. Professional photographers can be sourced locally or through national networks.
For low-end listings, DIY options can be practical and budget friendly. While a course on smartphone photography and image editing can help you get started, experienced agents weigh this against their own time investment. Often, an agent’s time is better spent winning additional listings and communicating with clients rather than editing and framing.
For mid-range listings, most real estate agents recognize the need to hire a professional who can quickly produce the magazine quality shots most home buyers expect. Only professional shots, taken by photographers with high-end equipment and with special knowledge of staging, framing, lighting, and editing can hope to compete for the attention of a new home buyer. Specialty add-ons, like twilight sessions or neighborhood shots, can also make your listings pop, for additional cost.
For mid-range photography packages, agents can expect to spend between $125- $500, depending on the area, property size, and experience of the photographer. These packages typically include 15-25 images that are MLS and print-ready, delivered within 24 hours.
DIY is not enough! Homes with professional photography:
3 weeks faster
Are up to
44% more likely
to sell above list price
Are up to
17% more likely
to sell within 6 months
Photos of the interior, exterior (amenities extra)
Professional photo editing and correction
Low Resolution - MLS Ready
Medium Resolution - Web / Presentation Ready
High Resolution - Print Ready
Custom Sizing for Social Media